Showcase Your Authentic Self and Turn Social Media Content into Cash: Personal Branding

You’ve always wanted a VIP invite to the coolest party, right? Then you want to be an Instagram Insider. You will get all the current algorithm hacks and tips to grow your following, bring in new potential clients (and friends), and make some MONEY with the GRAM Here’s your invitation to the VIP INSTAGRAM INSIDER SCOOP INVITE!

Let me take you behind the scenes of a training I did inside the ProjectMe with Tiffany Carter Posse about creating content that connects. As business owners, we also must be content creators. This can become overwhelming when we have things outside of our business to attend to, like being a new mom. You need to feed this content monster if you want to grow your business. To do this with ease, you need a personal brand.

It's no secret that connections turn into conversations, and conversations turn into cash. We're in business to make money and serve people, right? The first step is knowing your personal brand so you can create engaging social media content that sparks conversations. 

We'll show you how to create your own personal brand content buckets, how to use them to create engaging content, and how to repurpose them to connect with potential clients. There's no need to spend all day on social media. You just need a strategy. I'd like to share with you how I manage multiple businesses, am a first-time to little boy with extra needs, and still have time for me.

What is personal branding and content buckets? They remind me of an octopus. It's your story, your personality, and your unique qualities that make up the head of the octopus. Content buckets are things that make up your brand, like octopus tentacles. My tentacles are personal branding, health, social selling, family, and Jesus. You then structure your content around your brand pillars and niches. Using this method will give you the structure to have a bit more freedom from the overwhelm of feeding the content monster.

Your personal brand will help you create content that connects with your audience. Step two is figuring out what kind of content you want to create and what platforms your audience uses. Video is still the best way to connect, so in this training, I'll show you how to use it. This works on Facebook and Instagram. In case you're still overwhelmed by how much content you have to make, I'll talk about repurposing your content.

By the end of this episode, you'll know how to create a brand, what type of content you need, and how to repurpose your content. If you use the strategy I teach you in this episode, you'll be able to handle the content monster's needs without feeling overwhelmed.

Get your pen, paper, and earbuds ready, and let's get you feeding the content monster like a pro so you can start bringing in the cash.

Training from the ProjectMe Posse, Check it Out Here


You’ve always wanted a VIP invite to the coolest party, right? Then you want to be an Instagram Insider. You will get all the current algorithm hacks and tips to grow your following, bring in new potential clients (and friends), and make some MONEY with the GRAM Here’s your invitation to the VIP INSTAGRAM INSIDER SCOOP INVITE! 

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook.

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Transcript

If you are a content creator, business owner, entrepreneur, you know that content is something that you have to do in your business. The content is what creates the connection, which creates the conversation and conversations equals cash. But let me just tell you, and I'm sure you can relate the content Monster is always hungry.

So in today's episode, I'm giving you a sneak peek. I'm taking you inside a live training I did in one of the best business coaching memberships in the industry right now, hands down, actually have that linked in the show notes to, for you to be able to check that out. But I'm taking you behind the scenes into that live training that I did to help those business owners in that membership.

Learn how to create endless amounts of profitable content when you have a lot going on. Personally, and I have a lot going on personally, I have a son, a 10 week old son who has some extra needs. We spent the first three weeks of his life in the nicu. Scott and I, my husband were there every day from 8:00 AM to 6:00 PM give or take, and he had oxygen support.

He had a feeding tube. He is now off oxygen, but still has the feeding tube along with other appointments for his therapy so that we can help him be the best little guy around. That is just one of the things now that is a big thing, but I have a lot going on and I still. Need to run my business, I still need to create content so that I can bring in that cash money, and I'm gonna help you learn how to do the exact same thing, sister girl, by giving you a sneak peek into this live training that I did in a membership, a business coaching membership.

So, Are you ready? You should be. We are gonna feed that content monster today. All right, let's go.

Hey, hey, it's your girl, Emmy Cornwell, Instagram biz coach and social selling expert. Welcome to the Hey, hey, Emmy show. This is a podcast where we talk about all things that will be helpful for you and your business. Everything from Instagram tips and tricks to health hacks to relationships, and definitely some Jesus.

Basically everything in between Proverbs 31 and Tupac. I am so excited to party with you in each and every episode because ain't no party like a Hey, hey Emmy party. Can I get na? Amen. All right, let's get into it. Sister, 



if you are wanting to do what you either are verbally saying you wanna do to maybe your coach or mentor Maybe you've just kept it inside one.

I would encourage you if it's in your head, to get it out for accountability. But if you're wanting to do what you say you're wanting to do in your business, you're gonna have to do what I'm teaching you today. And the good news is it's not hard. It is not hard. So I have been working with Tiffany since 2020.

And right now I am a mom. I just had a baby boy. He's two months today. His name is Cam Kiko Arader. I'm also a business owner. And so I get to add mom to that list of being a woman who owns multiple businesses. And really I owe it to Tiffany for why the success of my businesses has happened since 2020.

I started as a one-on-one private client of hers. Yeah, I put it on a credit card. By the way, guys, I did not have the money. And usually you won't, right? Usually you won't. Thank goodness I did. Like I said, I would not be where I'm at and having the ability to stay home with my son, having the ability to take a maternity leave as a self-employed individual, if it wasn't for the investment that I made in myself with Tiffany, right?

Not the investment I made in Tiffany, the investment I made in myself with the partnership of Tiffany. And so through her work I launched several different branches of my business, but we really worked on my personal brand and through that quickly became one of her certified coaches. And so I work with her one-on-one private clients as well as in her masterminds.

She has something if she hasn't already launched it, it's coming up that you like, if you wanna meet us in person, you wanna be a part of what she's got going on. That's the real party.  How I am now, and this is how you should be too. How you are online or how you interacted digitally is how you should be in person.

But it's like way more amped through that, I was not just at home. And I want you to hear a little bit about this story because at the end of the day, I found a way and not everything is sunshine and rainbows in life and in business.

And in 2020, hello pandemic, right? I was actually an elementary school librarian. I lo I actually loved it. I did not love the politics of it, but I loved the interactions with the kids. I loved reading them books. I loved just like pouring into them. We actually did a lot of personal development. I was not your typical librarian, but guess what?

That wasn't paying the bills. And me and my husband, we had a house. We had consumer debt. I was actually in $28,000 of credit card debt. And that wasn't going away with my salary at that time, I also was part of a wellness company. I'd actually been in the network marketing space previously moved more towards a social selling, social retail model that really mimics affiliate marketing.

And so I was making that change in 2020. So I was transferring from health coaching to business coaching. I had just gotten engaged. The, and we were ready to have a wedding in 2020, right? I was planning a wedding, I was moving companies. I'd started my coaching business, right? I didn't have time.

Also not did I not only have money with me, I didn't have the time. It was not convenient because I also was in debt like I was saying. But what I did to help with the debt to find a way is I got a part-time job serving at a pizza and pub, local pizza and pub. So I would go to school. Eight to four, then I would go to pizza five to 11, and then I would come home and I'd work on my business.

And I grew my businesses. I had multiple businesses. I even started a third business during 2020. I grew, my Instagram account actually was at 8,000 followers. While I was a health and wellness coach, I purposely removed over three to 4,000 people dropped down cause I wanted my audience to be filled with my ideal client.

Started working with Tiffany. Grew that over the two years. That's the question I wanna ask you.  Are you in this for the long haul? Like would it be okay if you got over 10 K followers in two years? I think it would, but sometimes we fool ourselves. I grew that account to a jam-packed, highly engaged converting account to 11,000 and then last year it got disabled out of the blue and it gave me a really good reason to just check in with myself and my business of what I was doing.

Now we're here, we're rebuilding the thing. But we're rebuilding it not from zero, but from a personal brand. And that is one of the things that we are gonna talk about in regards to content. So hopefully you saw and heard in a little bit in my story that I had no room for excuses, and that's what I wanna ask you today.

 I'm also direct, right tiffany's pretty directed too, but it's always direct with love is do you wanna make money or do you wanna make excuses? If you're here to make excuses, then you probably will just have this be another training and I'll be like, oh, cool. Like check that off my, like business calisthenics checklist, right?

Like, check, check. I did my training. No, that's not why we're here. Okay? I'm not here to just be another trainer. I'm not here to just be, I'm here. This is a defining moment and that's not saying something about me, that's saying something about you. This is a defining moment. If you let it in your business and in your life, I'm gonna let that sink in.

Today could be that defining moment. Where things changed for you. And I hope it is. I hope it is. So let's get into it. Here's the cool thing about my trainings is I write like an outline out, but I never know how it's gonna go. Cause I never know who's gonna show up for the training. And that's another reason why this is  a dialogue is this is gonna be customized to you. Again, this is not a cookie cutter training, so you have to decide today, like I said, that this is gonna be defining money.

Now you're not gonna make any excuses. We are gonna start to talk about how to create that content while spending less time when you got a lot going on. Another reason why I shared what I'm up to is I got a lot going on. I have a lot of excuses that I could make, a lot of distractions that I could play into, but I'm not going to, and I know you're not going to either.

By the way, if you want to, after this training, have some extended resources around this. Training. I actually did do a podcast on the Hey, hey, Emmy Show podcast, all things. Proverbs 31 to Tupac. It's episode 94. You're gonna have a great follow up reminder if you listen to that episode as well, it'd be awesome.





What type of content is the number one struggle for you? What's the number one struggle? Is it video? Is it posts? Is it reels? Is it your emails? Is it podcast? Maybe you have a podcast. Is it captions? Are you, hung up on hashtags? What part of the content monster are you feeling like you have to feed 24 7?

Let's hear it again. Remember this is a customized training based off of your needs, based off of your needs. emails. Anyone else keeping up with social media posts?   Emails and posts. Video. Email captions. I'm good at doing it all, but how to get it seen. More visibility.  Staying consistent. Well, welcome to your first day of IG getting started. It's not your first day, but, all right, well, here's the good news. It's no matter what type of content you're struggling with, one, you're not alone. It is a something that you have to keep up on. It is something that you do have to keep feeding.

I'm not gonna beat around the bush. If you are running a business and you actually wanna make money in 2023, you are going to have to become a content creator. And I'm not talking about poly influencer, right, that Tiffany talks about, but did you know that you are a creator? I want you to wear that identity.

You are a creator. Whether you believe in God or not, I do for you. And God created you, which means the creator of the universe created you and you are a creator within the first seven days of this world being existence. He created it. That means that is your identity as a creator. So grab a hold of that.

Whatever that means, doesn't have to look like what my content looks like. It doesn't have to look like what Tiffany's content, which by the way, our content may not look like the perfect content, but it's converting content and that's what we're talking about today. You are the content,  the identity piece.

This is the number one thing that you have to remember when it comes to content is you are the content, you are the content. Be the content. Lemme remember is that real and your content and who you are. If you aren't really jiving, in align and living in alignment for what you're sharing and teaching and training your ideal client.

It's not gonna land, it's not gonna work. I don't care how much content you create, if it's not from who you truly were created to be and what you stand for and your values.  And we're gonna talk about like brand pillars and  niche as well, right? There is some of that, but it starts from you because here's why we're building a personal brand in today's world.

Your business, it's not above your personal brand, and then your business. Think of an octopus, and maybe you've heard this from you before, but your brand, you're an octopus, and the head of the octopus is your personal brand. This is for my multi passionates too, by the way. Or oh my gosh, how do I share it all?

Or, I wanna do this and then tomorrow I wanna do this, and then 60 minutes later I wanna do this. Well, if it's aligned with your who you are and your brand, you can, that's how bloggers can do what they do.  And be all over the place is because they have a personal brand, something that they stand for, who they are created to be, and then the tentacles of the octopus are the different income streams or the different business ideas, or the different projects or the different products that you have or the different affiliates that you work with.

That is why I can be partnered with a wellness company and sell liquid collagen when I'm a business coach, right? That doesn't necessarily jive together, but it does because a part of my brand is, and what I stand for personally is healthy living. I believe in order to be the best business owner and be able to be the best entrepreneur you can be, you have to be the healthiest version of yourself.

If you're sick 24 7, tell me how much energy you have to make content, let alone show up and serve your clients. Probably not very much, and then that gets into your mentals. It's not a good spiral. Right? So that's a. How I can do that is cuz a tentacle of my brand. So I want you, as I'm sharing about my business and brand, I want you to think about your businesses and brands is because that is a tentacle from the head of the octopus, right?

So let's get into a little bit more strategy. Hopefully this is landing for you. I also train very fast and furious because I wanna jam pack as much as information as I can to give to you. Now we can't do everything, but I sure as a heck try to give you as much as possible.  And a lot of times some of the stuff too is you're gonna catch it, right?

Sometimes you're not gonna necessarily be taught it. You have to. It's caught. Caught, not caught.  So you might have to come back to the replay, which would be good. Okay, good. This is landing for you guys. Perfect. So let's talk about setting your content pillars to guide your content planning. Because there are different types of content.

There's social cell, social media, right? There's emails, there's podcasts, there's YouTube, there's Pinterest, there's course creation. There's maybe you're redoing your website. Maybe you're part of a Facebook group that you manage or you're an admin in, or you lead. Maybe you have membership. Maybe you maybe you are in the network marketing space.

Maybe you have a team, not even in the network marketing space. Maybe you have a team of employees, right? At some level, whatever you're creating, I is content. And so it bases one off of who you are, which we just talked about, and then from who you are, we're gonna think specifically about the business and brand that you are.

What are some of those content pillars or brand buckets? Different coaches call 'em different things. Basically, it's a fancy word for themes. Themes are topics, right? Anywhere from like three to six. There's really no magical number. So don't ask me how many you should have it really, you don't have it at 5 million?

There's eight tentacles, or I don't even know if that's what they're called, to be honest guys. But there's eight legs. They're not legs either on an octopus, so I wouldn't do more than eight. But these brand pillars are gonna help you create the content that you're struggling to make.

Because if here's one of my pet peeves, when I'm looking at other, when I see, I don't actively go out and look at other coaches, business coaches. And when I first started working with Tiffany and I went from health and wellness coaching to business coaching, I was specifically an Instagram expert.

So when I think of people in that space, I still am aware of who they are. I see one of them selling 365 days of content.  Let me help you and let me help you create 65 days of content in 60 minutes. Please do not buy that.

That is like fantasy marketing up the wazoo you don't want that cuz you're gonna be so outta date and so out of touch, things change so quickly around here. Welcome to Planet Earth. Okay? It's like get out of the clouds, come back but here is the plan and structure that you're going to have.

Cuz I know brains we need structure to some extent, some people more than other well, it's structured. Your content plan is structured around your brand pillars and your niche. That's how you can create endless amounts of content without having a content con order. That's how you can create endless amounts of content.

Even when you're stuck in your business and you're like, oh, I just don't feel like my niche is like landing. I just feel like maybe I'm being called to something else. No one's buying myself. Whatever reason it is. Or maybe you just are more organic and you don't wanna be tied down to a computer.

Whatever your. Insert sentences of why you don't have a content plan. And maybe you do if you're on this and that's great, love it. But maybe you have one that you have that's not working for you or you'd like to improve. This is going to give you the free structure plus freedom to not have to do that.

Okay? Setting these clear content pillars are going to be the guideline and you're gonna tap into them to give you that healthy balance between all of your content, right? And so along with your content pillars, you have to think of what types of posts that you wanna do. If you were speaking of social media specifically, okay?

So we know who you gotta know who you are. You gotta figure out what are your brand pillars or content buckets or brand buckets. So for me, one of mine is financial health. The other is like spiritual, emotional, kind of like all the intangible health. And then the other one is physical health, right?

And again, I'm a business coach. How are those three things? My brand buckets? Well, it's because it's based off of me, not based off my courses or my coaching or my trainings. Okay, so what are yours? And then the third thing you have to decide is what type of content you need to be producing. Let me just give you a clue.

Starts with a v, ends with a no. Can anyone guess? Can anyone guess what type of content is queen? It's video content. So if you have to prioritize any type of content, you're definitely wanna prioritize video. But maybe you incorporate carousels or maybe you bring back the photo dumps or maybe you have tweets.

I think those are still okay. They're a little like run of the mill, right? And you were born to and created to stand out. So video, what's great about video is even though people are doing video is no one can be you, no one can replicate you, no one can replicate your voice, your tone, your energy, your vibe, what you're saying.

But people can re replicate a tweet type of post, right? So without going into like, let's discover your content pillars that's gonna be homework for you to do on the backend. If it's not something that you have solid and end down we're gonna continue this training for sake of time.

Otherwise, I could be here all day just talking about who you are and, and you know, but we're more, we're moving from inspiration to inspired action. Can I get Naman how many per week? Ideally I'm doing two videos now. So video content socially, I mean you can never do enough, but there's actually multiple different types of video content.

Let's take Instagram for example. There is stories and that's what we're gonna spend the second half of this training specifically talking about stories are my jam stories is, is where it's at. If you are not doing stories, you are leaving massive money on the table. Let me say that again. If you are not doing stories and doing them consistently, I'll add that in.

You are leaving massive money on the table. That is a form of video content on Instagram. There is still lives. Lives still are a thing. Okay. And when you, when you, you're done with a live, then it goes to your feet as a reel. There's no more I G T V. Okay? Reels are a form of video content on Instagram. So you need to be doing all three at some type in, in some type of way.

And as we kind of continue that, we're gonna spend a chunk of time right now on repurposing content. And maybe you've heard that sentence and I and you're like, oh, okay. I've already done a, I've already heard a training on repurposed content. You haven't heard my training. Remember, this is a defining moment and I'm different.

Just like you are different. When you train, you are different. When you educate, you are different. When you add value, people are coming for you. If you do what we talked about at the beginning, if you create from a personal brand, that's what sets you apart. I'm not the only business coach out there, but I'm the only, Hey, hey, Emmy business coach out there delivers how I deliver.

Right. And, and your people will find you when you stand for something. How many people buy vanilla ice cream? Well, my husband does, but you know what he does? He then puts caramel on it or he puts strawberry. No one actually eats vanilla ice cream. And that's how you have to think about your content. If you are vanilla, you are boring.

And if you are boring, you are broken. Okay? You are boring, you are broken. And doesn't have to be haha, but it has to be interesting. And we're gonna talk about creating content that has people leaning in, right? Tiffany asked, what was your weird thing as she was promoting this training? And she said, you're gonna find out why.

You cannot be vanilla. You gotta stand or something. So to answer your question, I like to say minimum three reels a week if I'm just giving you a blanket. But honestly, it's so customized.

What I teach my private clients is I don't care if you post once a week or six times a week. You tell me. What you can commit to consistently, because the name of the game is consistency. Consistency is clean you. If you are not dependable, why would anyone buy from you? And part of showing that you are dependable and a woman of your word and a man of your word, if you're a man in here, I just tend to speak to women.

That's just how you speak to who your ideal client is. My ideal client is a woman. It you're not gonna sell. You're not gonna make any money. Okay? So generally speaking, reels three times a week, ideally five times a week, even better, six times a week. I like to take a Sabbath.

I like to take a day off. Okay. And in some seasons, your consistency also is gonna be different than others, right? The last year I got pregnant. And I had a baby my last year. My business has looked a whole lot different than 20 22, 20 21, and part of 2022 before I got pregnant, I was grinding, I was hustling, I was pouring more in because I was in a startup of my businesses.

Okay? This trading birth from the fact that I have not been able to be as consistent in real world terms this last year, but I have, it just looks different for stories, generally speaking, five to 10 stories a day. And of those stories about a minute, which would be four slides, if you're doing my hack, four slides of 15 seconds or a minute of you speaking, what's called face to camera video.

That's your video. Money. Hit here if you are not. Breaking up your one minute story slides because that's what Instagram gives you now. Before it used to be 15 minutes or 15 seconds rather. Sorry, 15 minutes. Whoa, that would not be a good story to do that long. I need you to get an app either continual or cut story or I need you to practice enough to know when to stop your story at 15 seconds.

If you look at the little circle think of a clock, okay? If it gets to the three where a clock would be a three, that's 15 seconds. If it gets down here, that's 30, 45 and a minute, people are not going to stick around for your one minute story. If it is not cut up ak, you just wasted your time. Kind of what happened at the beginning of this.

They're gonna go like, you're gonna be like this and no one's gonna know what you said. They're not even, they're gonna tap through. It's just not gonna happen. So that's a pro tip. AK money hit. That's what my money hits are. So that's a general answer, Tori. Hopefully that's helpful. We're gonna expand on that for sure.

But here is where we're gonna find opportunities to repurpose our content, repurpose our content across multiple platforms in multiple different ways. Cross-posting is just one piece of repurposing. And when I say cross cross-posting, I mean across multiple channels. So maybe you're like hot on TikTok, maybe you're big in Japan.

Does anyone remember that saying? Maybe you're on LinkedIn, maybe you're on TikTok. Maybe you're on Facebook, maybe you're on Instagram, maybe you're on Twitter. There's so many different social media. Maybe you're on lemonade now, which, oh my lord, I don't know. Maybe you're on Be real. I have some, I have some thoughts on all the different types of social media platforms, but at the end of the day, you should really pick two that you master before you try and go to all the different other ones.

Otherwise, you are going to drive yourself crazy, otherwise you are gonna burn out and you're not gonna do it. You're not gonna do it. And you know what the consistency is gonna be is not doing it. So yeah, you can be consistent if you're not doing it, but we don't want that option for you. We want you in the game, we want you on the field.

We want you showing up and serving in a way that feels good to you because it's based off of who you are. So you're not feeling tied to any type of like calendar, right? You're having that consistency, but you're also giving yourself grace. If something happens, life happens, you know? And if you're like, had to go to the emergency room today and you didn't post, oh, God forbid, give yourself some grace.

It's where you string those days of not doing anything where you string those days of inactivity together. Is where then we have a problem that's usually linked to a mindset or eliminating the belief as to why you're not showing up and serving. What's cool about this strategy, when you create content from who you are, the only thing that really should throw you off your game is again, if you're not in alignment with what you say you are.

Like, if you're not who you are with what you say, you're, I had a gal that I did a six minute strategy session with this week, and she said to me, she said I feel like what I'm selling, the brand I'm creating is not luxury like I f I. The reason, one of the reasons why I don't wanna show up and create content is because I'm selling luxury and I feel like my life does not show luxurious moments, does not speak to luxury, does not scream luxury.

And I said that could be the case. Absolutely. But I said it also could be the case is that you're just not seeing those places in your life that are luxurious to your ideal client. But part of it is maybe there are some things that she needs to intentionally do. And I shared this with her, that would create luxury moments in her life.

You wanna know the best accountability partner, the best. She's Instagram. She is Instagram. You put it on social media and guess what? You better go do it. Otherwise, people are gonna be like, I don't believe that lady. And they're not gonna believe you when it comes time to pay you. Right? Because you weren't dependable, because you weren't in integrity, because you weren't living in alignment with what you're teaching and sharing.

And so when you're doing that, again, nothing really should show you, throw you off, because if you're like me, maybe you throw in a reel about your dog, Griff. Well, what does Griff have to do with anything? My business, it doesn't. Necessarily or directly, but I can utilize those things to teach you of how to create a personal brand.

There's always a way to share your information and what you're selling and what you're serving your ideal client when it comes from who you are. So here is an example if your the filming some of, of cross-posting, one piece of content to multiple channels, okay? There used to be theory of like you don't back in the day actually, you would post everything the same on every channel.

Then there became a theory. This is how quickly things change, right? This is why you need to be plugged into this membership, which you are or connected with people like me and Tiffany to make sure that you're up to date on the most, like UpToDate news of Instagram, right? I actually have an Instagram insider scoop community.

It's a free community if you go to emmy cornwell.com/scoop. You can join that Instagram insider community, so you can make sure you're staying up to date. So it used to, then they came, the theory was like, don't do that. You have to do all separate types of content for different platforms. Now we're kind of, the pendulum is kind of swinging back to just repurpose everything across all platforms.

But here's the difference, is you do need to adjust to the type of platform. It's, for instance, if you're taking something from Instagram and you're using 30 hashtags, well, you're not gonna use 30 hashtags in a caption on TikTok, right? You're gonna use five to six, really targeted. Same with Facebook.

Facebook. Their caption on reels really mimics more of talk's, captions as opposed to Instagram. So you are going to utilize the same content, but maybe you're going to tweak it a little bit based off of the audience, cuz some people, or most people go to a platform cuz they prefer it for a certain reason.

And so you do wanna lend itself to that. You wanna make those adjustments before you hit publish. But by getting creative on how we repurpose the content, we're gonna quickly fill up our multi-channel content strategy. And that's what we're doing today, right? We're providing that irrelevant content for our audience.

Can I say win-win on this one?  We always have to be feeding the pipeline, right? And that's why we create the content, to create the connections, to create the conversations. We're in the relationship building business no matter what industry or if you're a product or service-based business.

You have to be feeding your pipeline with leads, right? So let's talk about different sources of where you can repurpose. And this is where I'm gonna challenge your thinking of what you can repurpose. Also, if you are not following me, I want you to go do that now, because again, what I do is I teach you in real time by doing what I teach you.

So you're gonna see,  here's the structure for stories, specifically if we're talking about stories.

Cuz I think someone had mentioned stories. I'm gonna give you the structure. You've been connected with me, you've been following my story, so maybe it's starting to click Now when you watch my stories, you're gonna be like this is, well, here's how she's doing it and now you can go do it right?

 And now you can then go do it on your own. So the Hey, hey Emmy. Make sure you're following me. Today's post that I posted. Yeah, I posted a static post. Whoa. Crazy. Is a repurpose. I think it's a quote that I did. It's from my old account. So I even had to go into stories and change the handle. Cause the handle used to be, Hey, hey Emmy, which was what I used to be.

Do not go to that one. I don't even think you can find it. I'm now at the Hey Emmy. But I had to change that. I took the graphic, I took the same caption, I just updated a little bit. I put a CTA and I put some new ash tanks. And it was probably a two years, I probably wrote that post two years ago.

I think it was 2021. Here's where I got it originally too. You know where it came up with? I'm gonna show you the flow. I was on Facebook. My memories, I like to check my memories every day on Facebook. And here is why, exactly what we're talking about. Whether you have a Facebook strategy, Or an Instagram strategy or both.

Those are my top two. I sell. I have a very warm market on Facebook for my wellness business for my affiliate marketing. And so I definitely have a really great strategy. Actually just did four episode series. One of 'em being, you can steal my Facebook strategy on my podcast. So again, make sure you go check out there.

There's always these other resources in addition to supporting the trainings that you get here. I love podcasting. You podcasting's. So fun. So I pulled up my memories. I saw this graphic that I had posted and the caption, I was like, oh, that'd be perfect for Instagram today. I took that photo, went over to Instagram, went into my stories, cuz I like to do everything in the apps.

Could I have pulled up Canva? Yeah. But I'm not really that great with Canva. I know enough to be dangerous and I don't have time. I know you don't have time too. We're all busy. We all have full schedules, whether we're really busy or not, that's a different subject. But I wanna do things quickly and that's why I'm giving you those training and all these hacks and tips and tricks and things that you should be doing with your content and just blowing your mind of how easy it can be so you can just kick the excuses to the curb.

I changed my handle with just like the wording on Instagram stories. Took a save that to my camera roll, edited it so it's in the square thing. Put a new CTA in the caption, added some new hashtags, and made a post. Did you see how I re It's not just like, oh, I made this post a while ago, I can use it.

No, that's just one example from today of how I posted for Instagram. Do you wanna know how I posted on Facebook today? The other day I was in my memories from Facebook and a video ca cause I don't have access to my old account, so I. The reels that I'd made on my old account were on Facebook, and that's the only way I can get those videos.

So I had made this originally on Instagram and shared to Facebook originally a couple years ago, actually, in 2020. This was from 2020. You guys, the reel I did on Facebook today was from 2020. Here is why that's important. When you build a business from a brand, you're going to be repetitive. You're, when you're going to be repetitive cuz you're hosting from a brand content.

So unless you like, have this big, like crazy moment where you change your life, which could happen right there, there are these things, but for me it's financial health, spiritual health, and physical health have been the three that have the thread through my whole life. It doesn't matter when the content was made, that's why it's still relevant today because it's based off of my brand and who I am.

Okay? So I made that original on Instagram, but I shared it on Facebook to. A couple days ago, I found that video came with my memories. I saved it to my device. And then today I uploaded on Facebook with a new audio and I added cause it had never been a real, it had never been a real on Facebook before.

I had a short caption in like eight hashtags. Bam. You guys, I ma'am you guys, I do not have time to create new content right now. I just don't. Would I love to? Yes. That like fills my heart. That's why one of the reasons why when you come to in-person events that Tiffany hosts through her different live and her masterminds and something that she's launching, she hasn't already, is we create content that, like my heart, oh my gosh, I am the happiest when I'm with my girls making videos, taking B-roll, taking pictures, hanging out, just living life, but documenting it cuz we're the content.

I love fresh content, but I'm in the thick of it again, with a two month old that has extra needs. And being a first time mom is an, is something I've never done. I'm navigating something new. I do not have time to make new content. Here's another way that you can use previous content. 

So there's five sources of repurposing. One. What we're talking about was previous content. Here's another idea for you. I have the Instagram insider scoop, which is a weekly like dose of weekly Instagram tips and tricks, GM scripts, stories series, all the things that you need to know for Instagram, delivered right to your inbox every Tuesday and it's free.

Okay?  I do exclusive content there. Now, once that means that content is not anywhere else, there's subjects and the topics could be the same, but the actual piece of content is nowhere else first. That's part of the allure of being on that Instagram insider scoop is you are getting something that no one else is getting and you're getting it first.

You're getting benefited by being a part of that community. Well, what I can do, because that has been, I think we're going on three years of once a week. You can call it a newsletter. It's not a newsletter cuz it's not basic. But I have been doing that once a week. Every Tuesdays for three years. I could go back to some of those earlier emails.

Heck, I could even go back. You wanna at least make it 30 to 60 days before you kind of repurpose it. I could go back to those previous emails and create social posts in the future from those emails. Hashtag repurpose. Okay, that's some examples of how you can do previous content. Here's the second source of content repurposing  is your camera roll?

Your camera roll. How many people are in the habit? And this might be where you're not. And so this is just gonna like give you a little push to do this. How many of you are you in the habit of just videoing yourself no matter what you're doing? I will tell you it does take practice I didn't.

Come out of the womb. My son didn't come outta the womb with a phone in his hand, and be like, oh. And know how to talk to the camera. It does take practice. Some of my early stories and videos are awful. I would do the Goonies Effect. Hey, you guys don't do that, right? Speak to one person like she's your B fff.

That's what we're doing here. We're replicating real life, real life on social media. So you need to video yourself. And B roll's The easiest way to do it, especially if you don't like talking on camera, cuz you really don't have to, you can use time lapse or you can just set your video up and you can kind of cut it up into jump cuts, they call it, with an app called InShot to keep kind of the attention.

But go to your camera roll, you have video, ideally video and video and video for days where you can then just put something quali like. Quality over like, so here, here's, here's how that would well look. You take a video, you use a trending audio, which I just did a podcast episode on how to find trendy audio.

So go listen to that. Then you're gonna add a, add that to the video. It's already in your camera roll. And then you're gonna add some valuable, interesting or relatable text over it. And then post it. Stop overthinking it. Stop overthinking it. So here's what I want you to do. This is an activation right now I want you to go to your phone.

We're gonna take two minutes. This is worth it. I want you to go to your phone. If you have an Android, your first step should be by an iPhone. Cause Instagram was actually created for the iPhone, not, not the Android. And I want you to search all the way down. Did you know you actually already have a videos folder?

Did you know that? Go to your videos, that makes us so much quicker. Again, I'm telling you this stuff cuz we do not have time. I just don't have time period to not help people. I don't know about you, but I wanna make an impact in this world. I want people to know who they truly are so that they can create brands, that it feels good to them, so that they can get paid doing it so that they can give more, right?

Because we need good people who make good money to do great things in this world. Do you see how that, that transfers? That's a side note. Okay? So go to your video and look and see what you have. And I want you to favorite right to the heart, one or two pieces of video that you can create a reel from after our training.

Okay? So I want you to do that. Two minutes. Ready to go.

Again, you're looking for videos and you're gonna favor 'em because guess what? When you favorite something in the iPhone, it goes to a separate folder. So money hit, keep your assets. These are your marketing assets, these videos of your life. Now these, the video of me laying on the grass outside with my son and dog That's content, that's an asset.

That's something that can be used for the content. So keep your assets organized and easy to find by creating separate folders in your iPhone. As well as you can also create separate folders in the Instagram app and Facebook. You can do it too. Okay, so organize maybe you start one that is like quotes, right?

Because maybe there are some quotes that are relevant to your ideal client and that's actually gonna lead into another source of repurposing content. When you go to Pinterest and say, you help, I hate this like very cliche, but we're just gonna use it. I help busy moms make money from their phone.

Okay? Maybe your mom's an ideal or your ideal client's. A mom go to Pinterest, type in mom quotes or mom humor quotes. You're going to then get pulled up a bunch of different things that are going to help you create content very easily. What can you do with that quote? Here's a couple things you can do with that quote.

You can take what the quote says, so maybe it says like, moms are the real mvp. That's not funny, but that's a quote, right? Yes, yes, yes, yes, yes. Quotes means we roll personal brand stock photos, A plus, a plus plus. Okay? What you can do with that quote, this is how you can repurpose this Pinterest content.

Take the actual saying like, mobs are real. M v P. Say you're on Facebook, you're gonna post probably a selfie, cuz selfies do really good on Facebook. Okay? It's more me content. And then for your caption, you're gonna write that quote, bam, you just made a Facebook post. Okay, but maybe we're on Instagram.

Maybe you take that quote and you create. You take, that's the quote that you put on your B-roll video that you just did. Hello. Whoa. Amazing. Right? And if someone said the quote and it's quoted Oprah Winfrey, well, we don't like her. I love Jesus. So if Jesus said it, quote Jesus. But you could put those two together or you could create a graphic of your own, maybe like it's  an honest saying.

You could create a graphic of your own with that Pinterest quote. There are so many different ways that you can use that source to help you create content, endless amounts of content without batching and also with little time. Okay, here's the number three source learning what are you learning yourself?

So where are you growing yourself that you can do  what is called the I l T method? Now the i l T method is not something I created. It's actually created by a guy named Ray Higdon. I've never done any of Ray Higdon's trainings or taken anything from him besides reading two of his books. But he is pretty well known in the network marketing industry.

And I love this I I L T method. More people need to do this. What I like to call this is there's, this is the research model. I think there are three like models that you can be three types of things that you can be a results model, you can be a research model and you can be oh my gosh, what is the third one?

I don't remember. Okay, it's not necessary right now, but the research is when you would go to Google, right? Or now we have AI chat, G P T, and you would or answer the public is another one. And you would type in like how to yada yada, yada, whatever your ideal client would ask, right? And then you would take that for instance in my health and wellness was used to say like how five benefits  of fasting.

And then it would show you the five bullet points and then you would go take that information that you invested your time to go search for. Then you learned it. Now you're teaching it. So that's the i l t. You invest, you learn and you teach. So investment doesn't have to be money. So what podcasts are you listening to?

What books are you reading? What trainings are you going to? So that's when I told you to take a screenshot of this, this training,

and hopefully you got one of those and share it to your stories. Here's the activation. I want you to share that screenshot to your stories. Of course, tag me so I can see it, so I can celebrate, so I can be connected with you and share it with my audience. And, and help your network grow by cross networking, okay?

That's what networking is. And then I want you to share your biggest takeaway from today's,  episode and then here's where you're going to expand on it. You are going to then in the next, like one to four slides, either go face to camera or some some other way, sharing what you learned today with how it is relevant for your ideal client.

So maybe something stood out to you about personal branding that I talked about and creating content. So that's the third source of how to repurpose content really quickly is what are you actually already doing?

Right? You're not spending more time going, investing. What are you authentically doing in your life? I listen to podcasts and things like that all the time. What did I learn? Okay, then I take that and say, what does my ideal client need to hear that would be relevant to her? And then I can share that in my content today.

Super easy. And I just gave you an piece of homework and an activation that you can do after this that ties in with what you did today. So you're not spending extra time. And then it's gonna, you're gonna make it like, why should your ideal client care that you were on a training today, on a Zoom training on a Friday afternoon?

You're gonna tell her, you're going to say why it's relevant. Now you have a three to five story series that positions you as an expert. And when you're positions as an expert that people know, like, and trust. As we hop into stories, people will pay you the money, honey. Okay, here's the last source of how to repurpose.

It's your current content. And I just shared with you how to do that. In the activation. You take what you posted except for this, a little different. You, whatever you post on your feed, for instance, on Instagram, you wanna share to your stories and then you want to expand on that. You wanna give context to that in your stories.

So the last two are very similar, but in from different sources. Okay? Yes, you can batch. It's not bad to batch. You can totally do that.  It's not necessary. And like I said, if anyone's trying to sell you on 365 days of content, tell 'em to go kick rocks. Okay. With love.

Oh, man. Oh man. Oh, I love it. Let's hop into the stories. Okay? Let's hop into the stories. So stories, stories are so like stories are where it's at. I would love to know your honest feelings about stories 



Everything we talked about at the top of  the call is to help you create content that feels good to you.

Because if it doesn't feel good,  and also  I do believe that feelings can lie to you, right? And so some of the things that I've shared with you are to help you defeat those feelings of doubt, defeat those feelings of fear, defeat those f feelings of I just don't wanna do it today, right? Cause there is discipline that needs to happen as well.

Like we can't just like feel our way through life cause feelings  will lie to you.  But I want you to create content from a place of who you are just because you're the content. So it does feel good so that you do show up. Cause if you don't feel good about it, you are gonna create some type of excuse or listen into some type of liar, limiting your belief as to why you shouldn't.

So stories, there's four types of things that you should be posting in stories. And it doesn't have to be every day. Like you don't have to do all four of these things in every day. You're gonna share some lifestyle things, some behind the scenes. Cause your stories is like your Netflix reality show.

Right, like the Kardashians, they show their life, but they also show their products. They show all their drama, but they also sell you on their skims. They're good American, they're pouch, their eight 18 tequila. I could tell you all their different brands that they have there. Kylie Cosmetics, oh my gosh, I love the Kardashians.

New season coming out. Anyways, you're gonna share things about your lifestyle and behind the scenes, right?  Who are you out outside of the business, outside of your nine to five, outside of your like professional, which don't that was sarcastic. Hopefully you understand. The second thing is you wanna have education and training in your stories.

You wanna educate people of why for instance, this today, if you go to my stories, I did some education on why and what type of liquid collagen you should be taking. If you are over the age of 25, you should be taking liquid collagen, and here is why X, Y, and Z. And I did it in a way. And this is the third thing that you should have stories is entertaining, right?

Because when you actually put education and entertainment together, it's called entertainment. It's the best forum because again, it speaks to that. If you're boring, you're broke, right? So the fourth then is sales. So in your stories, you're showing lifestyle, you're showing behind the scenes, you're showing education, and you're doing mini trainings.

You're showing things in an entertainment way. So things like memes, if you share memes or quotes, I kind of put those into the entertainment or encouraging category. And the fourth is, you better better be doing this as sailing. We are conditioned to be sold in stories on this app. And if you are a business owner and you are not making an offer, how the heck are people supposed to pay you?

Are they just supposed to like, Think of you out of the blue because, but you don't have a personal brand and like then all of a sudden your Venmo has and PayPal had, and Stripe has more money in it than it did yesterday. No, that's ridiculous. That's silly. I know Tiffany's actually been sharing this a lot lately, and I've been saying it as well, if people like, like I just saw the Rock the other day and who else did I see?

They're pimping their brand, right? They're pimping their products. They're talking about it. If those people who are big celebrities have to talk about their business and products, why the heck do you think you don't? And they don't just talk about it. They then lead the customer, the potential customer into the next part of the customer journey.

Ak you have to funnel people in. You have to offer, you have to invite, you have to give them a call to action. And the best place to do that is in stories because it gets you into conversation. It really, in the dms, it all, it really does go down in the dms. So here's the activation for this part, is what is that weird thing?

What is that weird thing? Maybe think of the word, replace the word weird with interesting. Something that's memorable, that has people leaning in that my friend, sister, girl, is branding. You want people to remember you, right?

Because then when it's time to need what you sell and what you offer and how you help people, they're gonna think of you first. You're gonna be top of mind. That is why we have branding. So for instance, Liberty Mutual. Does anyone know what their weird thing is? Liberty. Liberty. Liberty, right? Isn't I? I'm probably not on tune.

10 bucks to anyone who can tell me what their weird thing is. It makes no sense. This is an insurance company by way, insurance companies. I'm taking a real world, ex real world example, by the way, which you, I always love geeking on real world examples and bringing it into the digital space.

Yes. Liu emo so weird. How does a freaking email have to do about with insurance? It doesn't Like in the one where they're like the pool party where everyone's sitting like the pool with the iPads and like they're all getting new insurance cuz the pool kids ha crazy. So weird. But I remember it.

You remember it, right? Insurance companies are the best. Here's some examples of some people online. Tiffany, obviously her office supply love for office supplies. That's weird or her disgust for pumpkin spice lattes, right? The, for me color orange. I'm just like weird. Overall. I feel like my friend Christie, she loves Stanley Cups, so like she shows her Stanley mugs everywhere and is like  relentless about her sharing her love for the Stanley Cup.

She doesn't make any excuses for her. Love for Stanley. So what is your weird thing? Flavored coffee syrups. Yes. So I wanna be invested in. The fact that you ha like basically have an espresso stand in your house because you have multiple flavored coffee syrups is interesting to me. I want my body to physically lean in to viscerally lean in to what content you're sharing and the fact that like, okay, someone, someone on the session, you're gonna know who you are.

She told me, she's like, yeah, I actually wanna move to Italy. And I was like, excuse me. She's like, and I'm taking Italian. I'm like, girl, Have you shared that? I was like, I know I, you and I just got connected, but ha, I have not seen that. In your stories, have you shared that you could be doing an Italian word of the day?

You could be like, anytime you go out to an Italian restaurant or maybe you're like, I don't know. There are so many different things that Yes. Indirectly does or directly Does that create dollars for her business? No, but people buy from people they know, like and trust. And if you're not sharing lifestyle things, not just business 24 7 and not just lifestyle 24 7.

So you have to sell, be invested in helping you choose what flavor you're gonna put in your coffee. I did this when I would go get my nails, I would say like, okay, help me decide between the two. People wanna know you. They wanna know that what you are in person right, is in the same as online.

They that we're building relationship. Right? Does this make sense? I'm gonna show show an example. Okay? Flavored coffee syrup. So here's how you could do that in your stories. Real examples. You could take a boomerang of your flavored coffee syrup of the day, okay?

Or you could take two and have your audience help you vote which one you're going to use for the day. You could take a time lapse of you set your video down in your kitchen doing your kind of morning coffee routine, and in there your flavored syrups are. Are featured. You could, here's a fourth way. I've given you four ways of how you could show this, cuz you can't show it every the same way every day.

The fourth way is you could take a video of maybe your whole cupboard and then like type something over the top of like, is it weird that I have 50 plus flavored coffee syrups? Basically I have an espresso stand in my house. Something like that, right? So that's how you take your weird thing and you use it in your story.

 I think people get hung up on the weird part. Like it's in what's interesting about your life, what is different? What makes you memorable, what makes you stand out? What is so interesting to someone? And if you're having struggle with this, here's your homework. You need to ask someone else who's close to you what it is.

So maybe ask your husband your partner, your kids, your best friend, your sister-in-law, a coworker, and your nine to five, someone that you really trust that's not gonna, just gonna like, blow smoke up your rump. This is a real exercise that's gonna be helpful for your business. Ask them like, what's something like when you think of you think of me, use that phrase, what's something that when you think of it or when you see it, that you think of me?

There's your weird thing. Start to show it. I, and sometimes you're gonna try it on like a coat and it's not gonna fit. You're gonna try a coat on that's a winter coat and it's a summer season and it doesn't fit. I love stars. I have star tattoo. I love stars. So I tried doing that. At first it didn't work even now I love smiley faces.

And I share those in my stories now. That worked more than the stars. Right? I even made my own custom gifts that had emoji smiley faces. Okay. It's a great exercise story. That's right. your calm demeanor. Yeah. I mean, you, you try it on like be like when chaos happens, show yourself being calm and then why?

Like, you can even connect that into your ideal client. Like why is it your ideal client needs to have calm in the chaos? People love babies, animals, and old people. Share those in your stories. All right. 

I already talked about this, but I'll remind you if Facebook is part of your content strategy, use your memories for your content reshare. Also make sure your Instagram okay. Then we're talking about Facebook strategy. Go to that podcast episode though that where you can steal my Facebook strategy.

This is like a little part of it. Share your stories first in Instagram, there's just more creativity, more aesthetically pleasing things that you can do in your stories. Make sure those are linked to your Facebook though. So they show up on your Facebook and then take your reels that you post on Instagram and use a program called Snap insta.app.

Snap insta.app. It's not an app actually, it's just a browser. It's just in your safari. So Snap insta.app that will take the watermark off and put that reel onto Facebook. That's how we can repurpose all this content for your Instagram strategy. Use your insights and analytics of previous content that you've created and reshare that same thing, kind of like I shared with you today about that post I did.

But in a new way. Okay? So maybe use the same graphic but you write a new caption or maybe use an old caption from a post before. But then you update the graphic, right? Or you add it instead of a graphic you added to a reel. So much good stuff. Hopefully you go back and rewatch this cuz it is a lot.

But if you do, I swear, I promise you are going to have so much more ease and peace when it comes to your content. Can I get name in? Do I need hashtags and stories? Hiddens, great example of not necessary. Great question. Not necessary. Again, we're doing this because we don't have a lot of time. Here's where you could do it.

It's more for an aesthetically looking like play on words. Like if I did something where I forgot and I was like, hashtag mom life, I'm not, you have to think of the goal, the goal to you and, and the purpose of a hashtag, the purpose of a hashtag is for people going to search that hashtag. And most people are not searching hashtags anymore because Instagram has become more s e o, so more keyword searchable.

So it's more of like a, looks cool to put a hashtag. You can hide them if you want to, but that's not gonna get you to the goal, which the goal of hashtags is to grow your network. Or it was when they're really, and so stories are for people who are already following you, right? They've digitally found you maybe through reels.

That's how you expand your visibility. when you were saying you post, but you need people to see it. I'd be curious what your reels look like and some other things. But then they come to your page and they stay based off of your bio, your optimized bio, which is one of the things that we can do in your 60 minute strategy session as well.

Because they know who you are, what you do, and how you can help them in less than four seconds because your eye help statement in the other parts of your bio. But stories is where you keep them. That's where you get the raving fans because of what I shared of you. They know you, they like you and they trust you.

So they're like, here's my money, honey. Okay. Great question. I would say don't waste your time. Let's see here.

 What's an example of remaining calm in the chaos? That's a great question. That would be I don't even know if that's relevant to come up with some examples. But just generally speaking, if I think about calm.

And maybe I take a time lapse of myself doing some deep breaths. So I'm getting my video, video content is clean. And then over that video I put like a quote that's like, encouragement, like despite what's going on in your life. And I call everyone's sister. So who do, how do you speak to your ideal client?

And you call her mama, do you call her like darling, sweetheart? Whatever. You don't have to call them any of those things. But you wanna speak to them as an individual, like they're a bff. And I just call everyone's sister in my real life. And so that's what I do in social media as well. But I could say something like despite the challenging times that you're having today, remember the why of what you're doing.

And when you do that, sister, you'll be calm no matter what the chaotic things are going on around you. I don't know, I just can't put that quote outta my rump. Okay. Use Pinterest, right? We would use Pinterest, we'd go to quotes and maybe type in calming quotes. Right. Do you see how this is all connected?

 I love you.

I'm so glad you're here. I cannot wait to continue to connect with you. Hopefully you took that screenshot and tag me the, Hey, hey, Emmy. I wanna say hello. I wanna continue the conversation. You are amazing. You have greatness inside of you here we go. We're ending. All right, see you later.